Nearly 70% have never used Facebook to look for work, and.How do people use Facebook for searching for jobs? The folks at Link Humans looked into applicants’ use of Facebook - and it doesn’t quite line up with what many HR pros have heard. This is an opportunity to showcase what everyday life in your office will look like.Finding new employees via social media is the next “big thing” in recruiting, right? Maybe not. Check out Dell LinkedIn Career Page as a best practice! Showing career tips shows that as an employer you are here to develop candidates careers. Check out L’Oreal Brazil Instagram Career Page as a best practice!Ī great way to help candidates see you as a potential employer is to provide them value before they even apply. Incorporating these features into your Instagram strategy will yield amazing results! Applicants want to know how an employer will take care of them if they should work for you. Instagram - Work Life & Employee Appreciation Check out Fater Facebook Career Page as a best practice! The most important part is linking the post to a pre-filtered application page. When looking to provide this feature on Facebook, it is important to be specific and have a clear description as to what the job is. Here are some best practices for content to produce on your social media career channels!Īs reported in the Potentialpark 2019 Social Media Study, it was concluded that these pieces of content helped employers such as Dell, Fater, L’Oreal and Nike all communicate to their desired talent extremely well in 2019. Potentialpark believes targeting these two groups (Millennial and Gen Z) through multiple social media should become the focus for all companies in 2019 and beyond. Employers are now being pushed into improving their communication strategies to attract candidates if they want to stay competitive for top talent. Candidates are wanting to know what is in it for them before applying. In addition, with unemployment rates at an all time low, candidates now have the choice of not settling for less than a desirable job. Even if you are not directly recruiting, you can passively attract candidates by being active on social media.
As you can see, it is crucial for your brand to be present where candidates are. According to the Potentialpark 2019 Study, 77% of candidates used social media (Facebook, LinkedIn, Snapchat, Instagram), and of that, 65% have clicked on career related activities. Recruitment through social media is more valuable than ever before. Oh.did I mention that millennials are only a few years away from becoming the bulk of the workforce and Gen Z following right behind as new target group? Since social media is a channel that is always evolving, (either from internal updates or new channels being developed) this is a topic that can no longer be ignored when structuring your recruitment strategies. As mentioned by many of our clients who attended our Future Forum earlier this year, there are still many employers questioning.What channels should they be on? What content should they post on which channels and which KPI’s are relevant? A strong social media recruitment strategy has become increasingly important in 2019.
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